PPC or pay-per-click campaigns are an effective way of targeting relevant users and showing them an advert that promotes your business. Unlike more traditional forms of media, such as TV and radio advertising, PPC allows you to select your targets, choose a budget and set how much you’d like to pay for a click to …
When setting up a Google Ads campaign, we are shown a lot of settings that can be changed. Google will set defaults for most of these settings, but sometimes (believe it or not), those defaults aren’t the best thing for our campaigns. If you’re an inexperienced Google Ads advertiser, changing these settings may seem …
So, your business is hoping to generate leads from other business professionals? Perhaps you’re a marketing tech company looking for agencies to trial your product. Or maybe, you’re a business insurer hoping to get your ads in front of small business owners. Whatever your business and whatever you’re trying to achieve, you can target the …
How to target relevant business users on LinkedIn Ads Read More »
There have been some big changes to how data is collected and processed in recent months. Privacy concerns have led to websites needing to require user cookie consent in order to collect data and there has been a need for cross-platform tracking due to changes in browsing habits. This is why Google has introduced …
Google Analytics 4 – Are you ready for the switchover? Read More »
Google has announced that they are sunsetting Universal Analytics in July 2023, to move to the new version – Google Analytics 4 (GA4). Therefore, if you are using the old version of Google Analytics, you have until 1st July 2023 to set up and transition over to GA4. Whilst we have time to transition over, …