nudge is the #1 global financial wellbeing platform. It is designed to help people maximize financial opportunities, overcome financial problems and make managing money stress free.
in monthly form submissions
in cost per acquisition (CPA)
nudge Global wanted a robust PPC strategy to help increase the number of website form submissions and to achieve that at a cheaper cost per acquisition (CPA). They had done some PPC activity on Google Ads, but this was very basic.
As always, we conducted a thorough account audit to identify key areas of improvement. These were summarised as:
- Account Restructure
- Keyword Research & Review
- Ad Copy Updates
We achieved both goals that were set, increasing website form submission through PPC by 194%. By focusing on relevant keywords, we reduced the CPA by 49% – meaning that each contact nudge received cost them less.
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