NUDGE GLOBAL

nudge is the #1 global financial wellbeing platform. It is designed to help people maximize financial opportunities, overcome financial problems and make managing money stress free.

1 %
increase

in monthly form submissions

1 %
reduction

in cost per acquisition (CPA)

OBJECTIVES

nudge Global wanted a robust PPC strategy to help increase the number of website form submissions and to achieve that at a cheaper cost per acquisition (CPA). They had done some PPC activity on Google Ads, but this was very basic.

THE sOLUTION

As always, we conducted a thorough account audit to identify key areas of improvement. These were summarised as:

  • Account Restructure
  • Keyword Research & Review
  • Ad Copy Updates
We quickly paused irrelevant keywords in the account and added new, relevant terms that were missing. We structured the account into themes and created bespoke ad copy, communicating key USPs.

RESULTS

We achieved both goals that were set, increasing website form submission through PPC by 194%. By focusing on relevant keywords, we reduced the CPA by 49% – meaning that each contact nudge received cost them less.

Client Testimonial

"Working with 505 Digital has revolutionised how we run our digital advertising at nudge and brought positive change to our marketing outcomes. Not only was the team able make some super quick wins but they’ve improved the quality of our leads. We honestly couldn’t have asked for a better experience working with 505, they are always on hand to help with any questions or implement any new ideas. Thanks for all your hard work and we’re already looking forward to what we can achieve together in the future"
Kirsty Kirkhope
Digital Marketing Manager

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