SIGN & DIGITAL uk

Sign and Digital UK (SDUK) is the UK’s longest-running trade show for the visual communications sector. 

How we implemented a best-in-class PPC strategy to help drive event registrations.

1 %
INCREASE

in daily registrations to the event

1 %
REDUCTION

in cost per registration

The Problem

After working on another event, the marketing team at SDUK wanted to see if we could replicate the good performance that 505 Digital had previously driven. They were unhappy with how their marketing budget was being spent and they wanted to increase the number of people registering to attend the event, at the same time as reducing the amount each registration cost.

THE sOLUTION

We analysed their previous set up and decided that a restructure was needed. This was in order to separate campaigns into themes so that we could correctly group keywords. We also conducted keyword research to identify missed opportunities and refreshed ad copy. One of the biggest wins though, was distributing budget appropriately to the performance of the campaigns.

RESULTS

By grouping campaigns by theme, we were able to see which areas performed best, allowing us to distribute budget accordingly. We cut back on areas that didn’t contribute to registrations and pushed more budget on keywords with a high conversion rate. As a result, we drove a 2,082% increase in daily registrations and a 90% reduction in the cost per registration.

Client Testimonial

"505 Digital transformed our PPC activity. Before they came along our budget was being spent inefficiently and we didn't really know what work was being done. They explained everything really clearly and drove some amazing results!"
CHARLOTTE PATTENDEN
Digital Marketing Executive

WANT TO KNOW HOW WE CAN HELP YOU?

Get In Touch

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Email

info@505digital.com

Phone

07514558807

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