Paid Search Advertising
Reach your target audience across multiple platforms with paid search ads. Successful paid search management requires a data-led approach in order to effectively target your key audiences. With over 10 years’ paid search experience, allow our experts to help drive results for your business.
Paid Search
Paid search advertising, also known as pay-per-click (PPC) advertising, is a powerful digital marketing strategy that enables businesses to display their ads prominently on search engine results pages. Through platforms like Google Ads and Bing Ads, advertisers bid on specific keywords relevant to their products or services. When a user searches for those keywords, the ads appear at the top or bottom of the search results, labeled as sponsored content. With paid search advertising, businesses can reach a highly targeted audience, increase brand visibility, and drive qualified traffic to their websites. By only paying when someone clicks on their ads, advertisers can effectively manage their budget and measure the return on investment (ROI) of their campaigns. The ability to precisely target specific demographics, geographic locations, and interests makes paid search advertising a valuable tool in reaching potential customers and driving conversions.
WHY PAID SEARCH?
There’s lots of reasons why a PPC strategy can work for your business. PPC allows you to place ads at the top of the search engine results page for relevant search queries. PPC is also best used in harmony with an SEO strategy and can help drive traffic to pages with low organic rankings.
41%
of Google Search clicks go to the top 3 PPC ads
33%
click on a PPC ad because it directly answers their query
90%
of internet users see Google Ads adverts
80%
boost in brand awareness when PPC is used
OUR PAID SEARCH PROCESS
We will find out about your business and its goals in great detail before setting your PPC strategy. We then go away, research, and create your campaigns…
AUDITING & RESEARCH
If a PPC account is in place, we will audit it to check for best practice. We conduct thorough research into your target audience and find the best ways of reaching them. We recommend the best ad platforms to use, including Google Ads and Microsoft Ads.
BEST PRACTICE
We’ll set up your PPC account structure for success and to ensure a seamless user journey. Ads will be written to convey your key messages.
ONGOING OPTIMISATION
Optimisation is the most important part of a PPC strategy. We will manage your account to drive your KPIs. Just leave it with us!
READY TO GET STARTED?
If your answer is no, then why not? 505 Digital will help get your brand noticed by the right people. We will listen to your aims and explore the right strategies to tailor an approach suited to you. Go on, what are you waiting for?
SPEAK TO 505
If you'd like to find out more about what we do and how we can help your business reach new heights, get in touch with us today!
Get In Touch
Fill in the contact form and a member of the 505 Digital team will be in touch soon!
info@505digital.com
Phone
07514558807